WE ARE?
There is a voice within every human being.
Not the voice trained into compliance by systems that preferred your silence. Not the voice shaped by stereotype, by expectation, by the slow erosion of your soul. The voice within is wiser than that. Deeper than that. This voice is your Aria and you, a work of Art.
We believe that style is not vanity. It is vocabulary. Every garment you choose is a sentence in the language of who you are. And when that language is chosen consciously, with intention, it becomes something more than fashion. It becomes a declaration of sovereignty,
ARTARIA is premium streetwear for the sovereign self — built for Citizens who have chosen their own voice over every voice that tried to replace it.. We’ve taken the DNA of the street and subculture to amplify your voice.
What is Artaria
ARTARIA is a UK-based independent premium streetwear brand
built on the belief that every human being carries a sovereign
voice — The Aria within. Founded on the conviction that style
is not vanity but vocabulary, ARTARIA produces heavyweight
hoodies, graphic tees, oversized long sleeve tees, sweatshirts,
tanks and shorts for Citizens of Artaria — those who live
consciously, express fearlessly, and refuse the limitations of
stereotype. ARTARIA is registered in England & Wales.
Strapline: I AM ARTARIA.
What Does NuConscious Mean?
NuConscious is ARTARIA's proprietary expression of conscious
living. The prefix Nu makes it specific and ownable.
NuConscious is the opposite of unconscious living — it means
fully embracing, exploring and celebrating the whole authentic
self: mind, body and soul. It is not religious. It belongs to
everyone who chooses to live with intention.
